After two editions that have analyzed the ecosystem and mainstreeming of shopping and quality tourism and its impact on the economic and social growth of cities and of the country, the leit motiv for this year will be "Shopping and Quality Tourism in the Future Agenda of Global Cities".

Accordingly, the focus will be on setting a public-private action plan, along with other more practical proposals, that will enable a significant increase in the arrivals of quality and shopping tourism in our country, capable of providing higher profitability than conventional tourism.


The Summit Shopping Tourism & Economy Madrid 2017 will be held at CaixaForum Madrid in October and last for a day and a half with top representatives from the public and private sector. The summit will be a meeting point for the entire community linked to quality and shopping tourism with a common commitment to place Spanish cities among the best destinations in the world.

The Summit is one of the initiatives developed by The Shopping & Quality Tourism Institute that is the think tank that analyzes and promotes quality and shopping tourism in Spain.


With the aim of setting a public-private action plan that will enable a substantial increase in quality and shopping tourism in our country, the 2017 Summit will link all the business and institutional stakeholders that are in some way part of the Ecosystem of this type of tourism, involving various sectors, due to the capillarity of the impact it has economically and socially.

All this, based on the potential of quality and shopping tourism for boosting the Spanish economy, which stems from identifying the players and segments involved in tourism, as identified in the previous two editions of the Summit.

In sum, the Summit will continue to focus on the need to link quality visitors to our city destinations, so that this type of tourism can become the spearhead of sustained economic growth over time.


The third edition of the Summit entitled “Shopping and Quality Tourism in the Future Agenda of Global Cities” will address the following topics of debate:

  • An opportunity of growth for Spain as a commitment of the major companies.
  • Quality and shopping tourism as a generator of investments and country value.
  • The main challenge is how to obtain more cost-effectiveness.
  • The visibility of cities and countries in the issuing markets in a globalized world.
  • The intelligence of quality tourism: information, technology and knowledge.
  • Tourism governance and public-private collaboration as a key factor for sustainability in the country.
  • A transversal vision of sustainable offer for the cosmopolitan traveler.
  • Quality tourism = Quality employment.
  • Geopolitics and society in a new world.


The Summit Shopping Tourism & Economy Madrid 2017 is the third edition of this international summit aimed at analyzing and discussing the phenomenon of Shopping Tourism that is having an enormous impact worldwide. Thus, the Summit takes place over two days with debates and presentations, 300 professionals, 50 speakers - from the spheres of finance, technology, real estate, education, culture, trade and major brands - and with Administration representatives.

In 2015 edition, the following speakers were in attendance

Institutional presence:

Corporate presence:



Organizing committee 2017



Global Partners


Summit Shopping Tourism & Economy Madrid 2016


Aimed at professionals and leaders of:

  • Major global brands, both national and international.
  • Tourist destination cities in Spain and the rest of the world.
  • Major infrastructures (airports, motorways, high-speed railway services, etc.).
  • The tourism sector in countries with growing economies as sources of shopping tourism.
  • Technology geared towards information and management sectors and the creation of payment methods for shopping tourism.



The Summit Shopping Tourism & Economy Madrid 2016 will be held at the CaixaForum Madrid, located at Paseo del Prado, 36, Madrid.

How to get there

By car: if you’re driving, see below for coordinates and directions:


By plane: 15 km from Madrid-Barajas Airport.

Metro: Atocha (line 1).

Public bus service: 6, 10, 14, 26, 27, 32, 34, 37 & 45.

By train: Atocha (C1, C2, C3, C4, C5, C7, C8 & C10).


More information:



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