MADRID, NOVEMBER 29th.-30th., 2016

MADRID, NOVEMBER 29th.-30th., 2016

The Summit Shopping Tourism & Economy Madrid 2016 is the second edition of the only European summit dedicated exclusively to the shopping tourism phenomenon as one of the main economic factors in city development in the coming years, due to its high added value, capacity to generate jobs, tourism activity, payback of major infrastructural investments and technological innovation.

The Summit will boost the shopping tourism sector as a business driver, based on a shared global strategy that will benefit cities, the hotel industry, major retail brands, the retail sector in general, the gastronomy and major infrastructures (airports, motorways, high-speed railway services, etc.), as well as technology companies in terms of the creation of essential tools for information and management sectors and payment methods.


The Shopping Tourism & Economy Summit Madrid 2016 took place in November 2016, lasting one and a half days with the presence of top-level representatives from the public and private sectors.

It is an initiative of The Shopping Tourism Institute, a Spanish organization with international scope whose mission is to highlight the value of shopping tourism as a specific segment in itself that is set to be a powerhouse behind the economic and social development of cities, a mainspring of value for the brand of Spain and a cultural driving force.


The main objectives of the summit are:

  • Setting policies to achieve double-digit growth in the sector in Spain, particularly in Madrid.
  • To generate know-how in relation to the efficient management of the new shopping tourism concept and the economic opportunities it represents, in order to undertake the necessary analyses and plan business strategies that will have a cross-cutting effect on all sectors involved.
  • To spearhead a new economic sector that is currently in the gestation process.
  • To create a global benchmark for shopping tourism in Europe.
  • To identify common cornerstones of interest based on the experiences of leaders and professionals on all sectors involved.
  • To combine the offer of cities with the power of attraction of major brands and the management capacity of a high added-value tourism segment.
  • To establish collaboration synergies between the different public and private agents involved as drivers of the economy.


The second edition of the Summit, called “The ecosystem of shopping and quality tourism”, addressed issues concerning the eight main pillars on which this new business niche is based:

  • Trade and big brands.
  • Investments.
  • Financial system and economic impact indicators.
  • Smart tourism / Big Data.
  • Accessibility and transport.
  • Creativity.
  • Tourism Infrastucture.
  • City brand.


The Summit Shopping Tourism & Economy Madrid 2016 was the second edition of this international event and focused on analysing and discussing the Shopping Tourism phenomenon that has been booming worldwide. In this respect, the Summit featured two days of discussions and presentations, 300 professionals, 50 speakers - from areas of finance, technology, real estate, education, culture, trade and big brands - as well as the participation of top representatives of the Administration.

In 2015 edition, the following speakers were in attendance

Institutional presence:

Corporate presence:



Organizing committee 2016



Global Partners

http://www.elcorteingles.es/ http://www.iberia.com/ http://www.ey.com/es


Summit Shopping Tourism & Economy Madrid 2016


Aimed at professionals and leaders of:

  • Major global brands, both national and international.
  • Tourist destination cities in Spain and the rest of the world.
  • Major infrastructures (airports, motorways, high-speed railway services, etc.).
  • The tourism sector in countries with growing economies as sources of shopping tourism.
  • Technology geared towards information and management sectors and the creation of payment methods for shopping tourism.



The Summit Shopping Tourism & Economy Madrid 2016 was held at CaixaForum Madrid, located at Paseo del Prado, 36, Madrid.

How to get there

By car: if you’re driving, see below for coordinates and directions:


By plane: 15 km from Madrid-Barajas Airport.

Metro: Atocha (line 1).

Public bus service: 6, 10, 14, 26, 27, 32, 34, 37 & 45.

By train: Atocha (C1, C2, C3, C4, C5, C7, C8 & C10).


More information:



In accordance with the provisions of Organic Law 15/1999 of 13 December 1999 on Personal Data Protection, your details will be added to a database belonging to The Shopping Tourism Institute, at whose registered address you may exercise your right to access, rectify, cancel or oppose the use of the personal data requested. The purpose of collecting your personal data is to manage your registration for the Shopping Tourism & Economy Summit Madrid 2016.

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